The Pool & Hot Tub Alliance (PHTA) and the International Hot Tub Association (IHTA) work as a single entity to unite and strengthen the hot tub industry. The IHTA of PHTA consists of hot tub manufacturers, suppliers, and retailers along with associated companies whose products or services relate to the hot tub industry.
Listen to The SpaRetailer Podcast Episode #66, Support the Hot Tub Industry with Steve and Tracine, where the IHTA chair and vice-chair talk about its membership drive. Steve Stigers, vice president of marketing at Watkins Wellness, and Tracine Marroquin, vice president of marketing at Jacuzzi Group, may be competitors, but the two work together to ensure the hot tub industry doesn’t get roped into undo legislation.